7 entries
Writing
Occasional writing on craft, brand, and the build.
RSS feed Design handoff: how to deliver work a developer can actually build. Eight steps I use to hand a design to engineering so it ships the way you drew it. Order, flows, error states, the design system, and the relationship that makes the next project easier. Read Nobody wants your product. They want the outcome. A customer does not want the drill. They want the hole, then the mounted TV, then the feeling of a finished room. Design for the job, not the feature. Read Stop using pure black in dark mode. Pure black with white text strains the eyes and flattens depth. Use a dark gray, lift surfaces with light, and soften your colors. A practical dark-mode guide. Read Fitts's Law: make the important thing bigger and closer. The brake pedal is bigger and nearer than the gas, because you need it fast. The same law decides whether your buttons feel effortless or fiddly. Read 
I built a design engine that compiles a fresh design language for every brief. Here is the idea that made it work. Read What makes a logo memorable A great logo ignores the cliches of your industry. It gives your audience a simple and distinctive mark to remember. Read 
A conversion-first website for a mobile wallet with over a million users. Arabic-first information scent, clearer messaging, and faster pages. Read
I built a design engine that compiles a fresh design language for every brief. Here is the idea that made it work. Read What makes a logo memorable A great logo ignores the cliches of your industry. It gives your audience a simple and distinctive mark to remember. Read A conversion-first website for a mobile wallet with over a million users. Arabic-first information scent, clearer messaging, and faster pages. Read