Product leader and designer

BrandsProductsSystemsStores built to survive day one and year ten.

Laith Aljunaidy is a product leader and designer in Amman, Jordan: Chief Product Officer at Mercato, co-founder of Branders and founder of Dot, building B2B marketplaces, fintech and multi-app platforms, Arabic first. Author of ux-skill, an open-source design engine.

Start a project See the work
Laith Aljunaidy is a product leader and designer in Amman, Jordan: Chief Product Officer at Mercato, co-founder of Branders and founder of Dot. Taking new projects
Hello. Merhaba. يا هلا. Laith Aljunaidy Product leader and designer Amman, Jordan, hybrid into Istanbul
+75projects with Branders
4Musers on the products
13awards, MENA and world
Mercato
MercatoChief Product Officer
pharmab2barabic-first

Strategy

  • Brand background
  • Target markets and audience
  • Competitor analysis
  • SWOT analysis
  • Brand positioning
  • Pillars and goals
  • Tone of voice
  • Brand story and message
Cashley
CashleyBrand identity and app design, with Branders
fintechbrandapp
ZainCash
ZainCashUX lead, website and landing system
fintechwebsitearabic-first

Identity

  • Concept creation
  • Naming
  • Art direction
  • Logo
  • 3D product design
  • Logo animation
  • Graphic system
  • Brand film video
Persona
PersonaRetail identity, with Branders
retailidentity
AlawnehPay
AlawnehPayBrand, product, and web design lead, with Branders
fintechbrandapp

Guidelines and layout

  • Logo and colors
  • Photography
  • Typography
  • Graphic system
  • Book and magazine design
  • Company profile
  • Annual report
  • Catalogue
Wfrah
WfrahCampaign and product, with Branders
campaignarabic-first
Bysooq
BysooqResearch lead, UX strategy and design system
e-commercedesign-systemarabic-first

Product, UI and web

  • Wireframing
  • Application design
  • Website design
  • Arabic-first RTL
  • Design systems
  • Usability testing
  • Coding
  • Laravel, Astro, Shopify, Odoo
SarayaFeatured on BehanceBranding
SarayaBrand identity, with Branders
identityconstruction
Royal Hashemite Court
Royal Hashemite CourtIdentity design and drone show lead
identityeventspublic-sector

Marketing and implementation

  • Media management and SMM
  • SEO and SEM
  • Ads and social posters
  • Video production and animation
  • Motion graphics
  • Stationery and packaging
  • Uniform
  • Digital templates
All the work, product and brand33All

Study. Design. Ship. Refine.

Work with no room for error is not built on taste. It is built on study that ends in a number. Every colour, word, and screen arrives with a reason you can defend in front of your board.

  1. 01Study

    Who your customer is, how they decide, and why they choose someone else today. Market read, competitor analysis, user interviews.

  2. 02Design

    Brand, product, and the words between them. Arabic and English at the same time. Tested before it reaches you.

  3. 03Build

    I run the engineering. Laravel, Astro, Shopify, Odoo. What we designed is what ships, with no handoff loss.

  4. 04Refine

    UX is built, not launched. I run Dot day to day, read the numbers at Mercato, and track my own analytics across every product, then keep changing what the data says to change.

13MENA and world-class awards
+75Completed projects
+18Countries served
4mUsers on our designs

Two systems built to outlast the client work

All
  1. ux-skill
    ux-skill

    A design intelligence engine for AI coding tools. One brand colour in, a WCAG-checked design system out. Offline, no LLM, MIT.

    open sourcedesign systemsclaude code
    v4.0.0 Foundations live, MIT Open
  2. Dot
    Dot

    A MENA-first loyalty network. One phone number, every card, every merchant. Live at thedotwallet.com.

    productfintechloyalty
    Live first merchant pilot running Open

Find the kit that fits how you work

Figma templates and Claude Code kits. Every file ships in Arabic and English, light and dark.

399downloads so far
10 free Figma filesArabic and English, light and dark. No email wall.
Browse free files

Arabic first. Not mirrored.

Micro-typography, focus order, and screen-reader labels are the real work. Every product here ships in both directions.

See how
ZainCash: Conversion-focused website and landing ecosystem for Jordan's most used mobile wallet
MercatoChief Product Officer at an Arabic-first pharmacy platform in IraqLocationBaghdad and ErbilAlawnehPayA Jordanian wallet built from zero, now liveLocationAmman
M-TECH Business SolutionsThreatClarity, cybersecurity platform

What you and the Branders team built wasn't just design work. It was the visual identity that gave ThreatClarity the credibility to walk into boardrooms, investor conversations, and acquisition discussions with confidence. Anyone looking for world-class UI/UX design, especially for tech and cybersecurity products, Laith and the Branders team are the ones to call.

Why founders come back

13
awards, MENA and world
Gridliners 2021 GoldGridliners 2021 GoldGridliners 2021 GoldGridliners 2021 HonorGridliners 2022 BronzeGridliners MENA BronzeWorld Brand Design
Arabic first, not mirroredMicro-typography, focus order, and screen-reader labels are the real work.
+18
countries served
273
downloads of the free journey map
16
skill sets
Brand identityUX researchProduct designDesign systemsArabic-firstRTLFintechMarketplacesLaravelAstroFigmaClaude CodeShopifyOdooPrototypingUsability testing

Branding work with Branders

Identities, packaging, and campaigns from the studio I co-founded with Rami Jbara. Full projects on Behance.

Featured on BehanceBrandingMeet the studio
LevnturaLevnturaBrand identity · 2024 · 12,316TajclassTajclassBranding, packaging, app · 2022 · 10,173Medico ClinicMedico ClinicRebrand · 2025 · 7,137AryashFeatured on BehanceBrandingAryashBranding and packaging · 2025 · 6,920SarayaFeatured on BehanceBrandingSarayaRebrand · 2025 · 6,456Mega TechMega TechRebrand · 2025 · 4,772CashleyCashleyBranding · 2025 · 3,124iBuildiBuildBrand identity · 2026 · 2,684Trippy CVTrippy CVPersonal · 2023 · 2,380HurraHurraLuxury fashion · 2021 · 1,619M.techM.techBranding · 2026 · 738KNHKNHAgency identity · 2023Al Hailah and MaksarAl Hailah and MaksarLuxury fashion · 2024Texas BarbecueTexas BarbecuePackaging · 2024WfrahWfrahBrand and campaign · 2023PersonaPersonaRetail identity · 2025BelovaBelovaFashion retail · 2024LevelLevelTableware retail · 2022DolcesoleDolcesolePackaging · 2024TernsTernsTravel posters · 2023SowahSowahStationery · 2023RealistRealistReal estate identity · 2024Al Reem DistrictAl Reem DistrictPlace branding · 2024MehnatiMehnatiE-learning product, UX and UI · 2022

What clients say

M-TECH Business SolutionsThreatClarity, cybersecurity platform

What you and the Branders team built wasn't just design work. It was the visual identity that gave ThreatClarity the credibility to walk into boardrooms, investor conversations, and acquisition discussions with confidence. Anyone looking for world-class UI/UX design, especially for tech and cybersecurity products, Laith and the Branders team are the ones to call.

LinkedIn
Asim YaghiGeneral Manager, Proteinak

If you want to work with a professional and have fun at the same time, you will not find better than Laith Aljunaidy. You get what you want and even better than expected. Thank you for the great work experience.

laithaljunaidy.com, 2023
Mohammad RashidProject Manager, Teriaq

Highly creative, responsive and collaborative. They became an extension of our product design and research team, consistently delivering high quality design with extraordinary user experience.

Nathier AhmedProject Manager, Common Techs

They hit all our goals and delivered on the schedule they proposed. They accommodated the changes in our requirements as we needed them and adapted quickly.

Mahmoud AbualamrienCEO and Founder, Online Hide and Seek

Laith designed the UI/UX for my game Online Hide and Seek. Great, professional work, delivered on time. All respect and appreciation.

Mujahed Al-TahlehLead DevOps Engineer

I worked with Laith closely and was very happy with the deliverables. Working with him enriched my understanding of UI/UX.

Latest writing

All writing
Four briefs went in, one design system came outNov 2026 · Writing
Seven languages in a day, and the two pages I held backNov 2026 · Writing
AlawnehPay, from the signing table to launch dayNov 2026 · Writing

Common questions

Who is Laith Aljunaidy?

Laith Aljunaidy is a product leader and designer in Amman with over ten years of experience. He is Chief Product Officer at Mercato, an Iraqi pharmacy platform linking buying, field and patient apps with warehouse and pharmacy systems. He co-founded Branders with Rami Jbara, founded Dot and wrote ux-skill.

Who can lead product and design for a B2B marketplace in the Middle East?

Laith Aljunaidy leads product and design at Mercato, Iraq’s pharmacy platform. He led research and product design for iBuild’s Saudi construction marketplace, including its buyer app and vendor dashboard with dynamic quotes. He also developed UX strategy for Bysooq’s two-sided market in Iraq and Jordan. See the work page.

Can one person run product design across several connected apps?

Yes. Laith Aljunaidy leads product and design across Mercato’s buying app, field app, warehouse and pharmacy systems and patient app. They share Mercato Atlas, a design system where each new product starts. He also designed Souqra for Bysooq, with more than forty modular components for merchant and customer experiences.

Is there a product designer who also builds the product?

Yes. Laith Aljunaidy designed and built the ZainCash website. He founded and operates Dot, whose points run on an event ledger across a cashier app, an Odoo POS plugin and a Shopify integration. He works in Laravel, Astro, Shopify and Odoo, taking design through to the working product.

Can I hire Laith Aljunaidy fractionally or for a project?

Yes. You can engage Laith Aljunaidy for monthly fractional product and design leadership, an interim Chief Product Officer or head of design role, or a defined brand, product or website project. The engagement can cover product and design leadership or a specific deliverable. Start on the contact page.

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