Co-founder and CTO, Branders

BrandsProductsSystemsStores built to survive day one and year ten.

You get a designer who also runs engineering. Strategy, brand, product, and the build, from one head, for MENA fintech and Arabic-first products.

Laith Aljunaidy Available for work
Hello. Merhaba. يا هلا. Laith Aljunaidy Co-founder and CTO, Branders Amman, Jordan, hybrid into Istanbul
+75projects with Branders
4Musers on the products
13awards, MENA and world
Mercato
MercatoUX and product lead
productmarketplacearabic-first

Strategy

  • Brand background
  • Target markets and audience
  • Competitor analysis
  • SWOT analysis
  • Brand positioning
  • Pillars and goals
  • Tone of voice
  • Brand story and message
Saraya
SarayaBrand identity, with Branders
identityconstruction
ZainCash
ZainCashUX lead, website and landing system
fintechwebsitearabic-first

Identity

  • Concept creation
  • Naming
  • Art direction
  • Logo
  • 3D product design
  • Logo animation
  • Graphic system
  • Brand film video
Persona
PersonaRetail identity, with Branders
retailidentity
AlawnehPay
AlawnehPayBrand, product, and web design lead
fintechbrandapp

Guidelines and layout

  • Logo and colors
  • Photography
  • Typography
  • Graphic system
  • Book and magazine design
  • Company profile
  • Annual report
  • Catalogue
Wfrah
WfrahCampaign and product, with Branders
campaignarabic-first
Bysooq
BysooqResearch lead and UX strategy
e-commerceresearcharabic-first

Product, UI and web

  • Wireframing
  • Application design
  • Website design
  • Arabic-first RTL
  • Design systems
  • Usability testing
  • Coding
  • Laravel, Astro, Shopify, Odoo
Cashley
CashleyFintech identity, with Branders
fintechidentity
Royal Hashemite Court
Royal Hashemite CourtIdentity design and drone show lead
identityeventspublic-sector

Marketing and implementation

  • Media management and SMM
  • SEO and SEM
  • Ads and social posters
  • Video production and animation
  • Motion graphics
  • Stationery and packaging
  • Uniform
  • Digital templates
All the work, product and brand30All

Study. Design. Ship. Refine.

Work with no room for error is not built on taste. It is built on study that ends in a number. Every colour, word, and screen arrives with a reason you can defend in front of your board.

  1. 01Study

    Who your customer is, how they decide, and why they choose someone else today. Market read, competitor analysis, user interviews.

  2. 02Design

    Brand, product, and the words between them. Arabic and English at the same time. Tested before it reaches you.

  3. 03Build

    I run the engineering. Laravel, Astro, Shopify, Odoo. What we designed is what ships, with no handoff loss.

  4. 04Refine

    UX is built, not launched. I run Dot day to day, read the numbers at Mercato, and track my own analytics across every product, then keep changing what the data says to change.

13MENA and world-class awards
+75Completed projects
+18Countries served
4mUsers on our designs

Two systems built to outlast the client work

All
  1. ux-skill
    ux-skill

    A design intelligence engine for AI coding tools. Deterministic, offline, no telemetry.

    open sourcedesign systemsclaude code
    v3.1.0 live, 310 tests passing Open
  2. Dot
    Dot

    A MENA-first loyalty network. Phone is the only identity. Live at thedotwallet.com.

    productfintechloyalty
    Live first merchant pilot running Open

Arabic first. Not mirrored.

Micro-typography, focus order, and screen-reader labels are the real work. Every product here ships in both directions.

See how
ZainCash: Conversion-focused website and landing ecosystem for Jordan's most used mobile wallet
M-TECH Business SolutionsThreatClarity, cybersecurity platform

What you and the Branders team built wasn't just design work. It was the visual identity that gave ThreatClarity the credibility to walk into boardrooms, investor conversations, and acquisition discussions with confidence. Anyone looking for world-class UI/UX design, especially for tech and cybersecurity products, Laith and the Branders team are the ones to call.

Why founders come back

13
awards, MENA and world
Gridliners 2021 GoldGridliners 2021 GoldGridliners 2021 GoldGridliners 2021 HonorGridliners 2022 BronzeGridliners MENA BronzeWorld Brand Design
Arabic first, not mirroredMicro-typography, focus order, and screen-reader labels are the real work.
+18
countries served
258
downloads of the free journey map
16
skill sets
Brand identityUX researchProduct designDesign systemsArabic-firstRTLFintechMarketplacesLaravelAstroFigmaClaude CodeShopifyOdooPrototypingUsability testing

Branding work with Branders

Identities, packaging, and campaigns from the studio I co-founded with Rami Jbara. Full projects on Behance.

What clients say

M-TECH Business SolutionsThreatClarity, cybersecurity platform

What you and the Branders team built wasn't just design work. It was the visual identity that gave ThreatClarity the credibility to walk into boardrooms, investor conversations, and acquisition discussions with confidence. Anyone looking for world-class UI/UX design, especially for tech and cybersecurity products, Laith and the Branders team are the ones to call.

LinkedIn
Asim YaghiGeneral Manager, Proteinak

If you want to work with a professional and have fun at the same time, you will not find better than Laith Aljunaidy. You get what you want and even better than expected. Thank you for the great work experience.

laithaljunaidy.com, 2023
Mohammad RashidProject Manager, Teriaq

Highly creative, responsive and collaborative. They became an extension of our product design and research team, consistently delivering high quality design with extraordinary user experience.

Nathier AhmedProject Manager, Common Techs

They hit all our goals and delivered on the schedule they proposed. They accommodated the changes in our requirements as we needed them and adapted quickly.

Mahmoud AbualamrienCEO and Founder, Online Hide and Seek

Laith designed the UI/UX for my game Online Hide and Seek. Great, professional work, delivered on time. All respect and appreciation.

Mujahed Al-TahlehLead DevOps Engineer

I worked with Laith closely and was very happy with the deliverables. Working with him enriched my understanding of UI/UX.

Latest writing

All writing